How do you differentiate your business from competitors?

Do your products or services meet your customers' actual needs and desires?

Do you have enough data to make confident, informed business decisions?

Delivering Confidence

Through Quality Research

  • "Alison is brilliant. Her analysis skills are incredible. This is only made more extraordinary by the quality of her presentation of the data. I'm so grateful to her for making sense of a very strange collection of data, and presenting a perfect document for a C-suite presentation. Highly recommend!!!"

    Andrew Barrett, The Chan

  • "Alison continues to deliver excellent, highly professional market research projects for us. We thoroughly enjoy working with her and value her expertise in the US and UK. We hope to work together in the near future."

    Oujan Paad, Export Connect

  • "We first worked with Alison to conduct a competitor analysis for a new ed-tech software concept, and we've since worked with her on multiple market research projects. She consistently delivers clear, actionable insights, helping us understand the competitive landscape and the features of key players. Alison is communicative and reliable; her work has been invaluable in guiding our strategic decisions. If you need someone to help you understand the market and guide you through every stage of the research process, I highly recommend working with her."

    David Garcia, CEO ScoutLogic

  • "Alison was professional, communicative, and diligent in her research and output. I highly recommend working with her!"

    Taylor Brown, Frontier Consulting

  • "Her attention to detail and ability to delve into the intricacies of our project was truly remarkable. She was able to provide invaluable insight and guidance, making the process seamless and stress-free. The level of semantic richness she brought to the questionnaire is unparalleled, making it a comprehensive resource that will undoubtedly propel our project forward."

    Aaron Palomo, Photographer

  • "Alison is incredible to work with. She listened attentively to our needs, provided worthwhile feedback about the survey, helped us make the survey function as we needed it to, and did all our calculations for us. On top of all that, she's a lovely person. I thoroughly enjoyed speaking with her. She was always patient, kind, and enthusiastic. Working with someone who is not only good at what they do but who also truly enjoys it is always a pleasure!"

    Bri V., Alt Legal, Head of Education and Community

About

I am an experienced researcher with a background in food anthropology who evaluates companies, markets, and customers for start-ups, SMEs, and enterprises. Whether you seek insights into your customer base or a competitor analysis or require in-depth research support, I'm well-equipped to provide the necessary expertise.

Primary Sectors:

  • Food and Beverage

  • Financial Services

  • Technology

  • Education

  • Government

  • Nonprofits

Previous Clients

Approach

Step 1: Methodology Selection

Methods may vary between qualitative and quantitative approaches—or a combination of both.

Whether you need all the following steps or a select few – we can discuss the best action plan for you and your budget.

Step 2: Survey Design & Collection

Next, I design a custom survey that reflects your research goals by formulating precise, unbiased questions.

Whether it involves distributing surveys, conducting interviews, or managing online data-gathering platforms, I prioritize accuracy and efficiency.

After collecting the data, I conduct data analysis to uncover key findings and bring the insights to life through clear, impactful visualizations.

My goal is to empower you with data-driven results so that you can make confident decisions.

Step 3: Data Analysis & Visualization

Work

Try.vi Food Pairing Wine App: Food Ontology Data Set Creation

Produced a full food knowledge graph that captures ingredients, cooking techniques, regional cuisines, flavor attributes, and more.

Learn more

A Tale of Two Schools: Exploring Food Access Between FAMU and FSU

Analyzed 300+ respondents in a survey to identify demographic differences in income, housing, and race-influenced food insecurity within Tallahassee, Florida.

Learn more

Data Analysis for Career Rocket Newsletter

Analyzed datasets from the U.S. Census, Bureau of Labor Statistics, and other public datasets to identify job market trends. Curated weekly newsletter on customer sentiment, job market gains, growing occupations, benefits, and employment statistics.

Get a quote to find out more

Reach out here with some details about your project.

I can help create customized insights and expert analysis and provide data-driven strategies.

Or connect on LinkedIn.